SEG-Business practices for complementary therapies

This course includes the key business criteria required for complementary & beauty therapies, what research is required and how to plan and prepare a business plan. It meets the criteria for all the regulated qualifications awarding bodies.

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“If you fail to plan, you are planning to fail!”

― Benjamin Franklin

Proper planning is fundamental to success. Success only comes to those with determination, who set concrete goals in life. Successful people have short term, medium-term and long term goals.

Course curriculum

1. Introducing Business Practice for Complementary Therapies
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2. The aim of this course
3. How to use this platform
4. What you need to know
5. Facebook groups
1. Before you start your business, What, why, where, who and when
2. Is business right for you?
3. Create your tribe
4. Business structure
5. Business bank account
1. What Research you need to do
2. Is there a need for your offer?
3. Market research*
4. LOCATION, LOCATION, LOCATION...
1. Business Mindset
2. Money
3. Operations
4. Marketing
5. Outsourcing
1. Making life easier
2. Operational Processes
3. Google Business Page
4. Mailerlite - website & client mailing list
5. Collecting payments
1. Business Responsibilities
2. Risk Assessments
3. Health & Safety
4. IOSH Guidance
5. Activity 1 - Health & safety legistaltion
6. Consumer protection
7. Activity 2 - Consumer protection
8. Employment legislation
9. Activity 3- Employment legislation
10. Insurance
11. Music
12. Background Music Tariff - Hairdressing and Beauty Salons
13. Tax
1. 10-Self-employed, what does it mean?
2. Income opportunities
3. Employed or self-employed – that is the question.
4. Contract types & employer responsibilities
5. Full-time and part-time contracts
6. Zero-hours contracts
7. Fixed-term contracts
8. Agency staff
9. Freelancers, consultants and contractors
10. Employing family, young people and volunteers
11. Pink Pig Financial guide
1. Introduction
2. The 4 types of marketing you need to consider
3. How will clients find you?
4. Your ideal client
5. Personal branding
6. Public relations (PR)
7. Claim your name
8. Promotional activities
1. The importance of knowing your numbers
2. Business costs
3. Expenses spreadsheet
4. profit & Loss - tax calculation
5. Cashflow
6. Record keeping
1. Marketing principles
2. Off-line promotional materials
3. Why do you need a website?
4. Email marketing
5. Online marketing
6. Search engine optimisation (SEO)
7. Google
8. Social Media
9. Marketing collateral
1. Business plans
2. What is a business plan
3. 2. The business Overview
4. 3. Your Market
5. 4. SWOT analysis
6. 5. Operation & strategy
7. 6. Marketing and sales plan
8. 7. Insurance and legal requirements
9. 8. Financial plan
1. Notes of guidance
2. Assignment Notification Proceedure
3. Task 1 Business legal requirements
4. Task 2 Marketing and public relations
5. Task 3 Employment opportunities within the complementary therapy industry
6. Task 4 Promoting complementary therapy practices
7. Task 5 Business Types
8. Task 6 Researching Business Idea
9. Task 7 Produce a Business Plan
10. Financial plan

About this course

£145.00
90 lessons
9.5 hours of video content

Instructor(s)

Director of training at Phoenix Louise Phoenix Searles

I’ve been involved with education & training since 1993 as a college lecturer, examiner & lead verifier with City & Guilds. Since 2001, I have been fortunate enough to help many people gain a ‘Career after Children’ creating flexible learning plans incorporating the units they would like to study. My main focus is on enhancing the quality of the learner’s journey, whilst meeting the industry’s needs and expectations to create a quality provision. Therapy Learning Resources is an extension of the provision that I first developed to help our adult learners embrace the complexities of gaining regulated qualifications whilst not compromising the support to their families.

Join our therapy group

This course is full of useful links to progress your knowledge and promote collaboration. You will also be part of the Phenix Family support group

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